About Us

At Black Oud London, our mission is to be the leading specialized Oud fragrance brand that exudes and enhances self-confidence. We are dedicated to curating an exceptional collection of hand-selected fragrances, meticulously crafted from the finest ingredients from around the world, with the intention to evoke and empower individuals to embrace their unique sense of self.
We understand that confidence is an essential attribute that can transform lives and elevate personal experiences. Through our meticulously chosen fragrances, we strive to create captivating olfactory experiences that not only delight the senses but also instill a profound sense of self-assurance.
By meticulously sourcing the finest ingredients from around the world, we ensure that every bottle of Black Oud London fragrance embodies the essence of luxury, sophistication, and exclusivity. We take pride in our commitment to quality craftsmanship and modern innovation to deliver fragrances that truly captivate and empower.
At Black Oud London, we believe that the power of fragrance extends beyond scent alone; it is a tool for self-expression, a catalyst for confidence, and a source of inspiration. With each fragrance we offer, we seek to unlock the inner confidence of our community, encouraging them to embrace their unique identity and exude self-assurance in every aspect of their lives.
The name “Black Oud” was born from the vision of its founder, Walid Anan, who sought to unite his African ancestry with his Middle Eastern background, resulting in the creation of a culturally rich and inclusive experience. By introducing "Black Oud," Anan aimed to extend an invitation to a diverse audience, allowing them to immerse themselves in the captivating world of Oud. This fusion of two heritages not only pays homage to his roots but also serves as a gateway for a wider audience to appreciate and engage with the art of Oud.
In the vibrant atmosphere of Sunday markets in London, 2018, Walid Anan emerged, tirelessly pushing his trolley filled with exquisite oil fragrances. Undeterred by any conditions, his dedication was fueled by a singular mission—to offer others the luxurious experience of indulging in fine Arabian fragrances that would ignite their confidence in their daily lives. With each encounter, Walid aimed to provide people with a transformative sensory experience, elevating their spirits and empowering them to embrace their true potential. 
 In the present day, Black Oud London has successfully captivated a diverse audience of oud enthusiasts, encompassing both the entertainment industry and the vibrant urban culture of London. Its irresistible allure has resonated with individuals who appreciate the enchanting essence of oud, transcending boundaries and captivating the hearts and senses of those who encounter it. This remarkable achievement reflects the widespread appeal and recognition that Black Oud London has garnered within these influential circles, establishing itself as a prominent presence in the fragrance industry.